Posts Tagged ‘youtube’
Soon to be the Biggest Ever YouTube Channel, T-Series May Also Be About to Reshape Global Culture
India is a problematic market for streaming monetization. It has 1.4 billion consumers but just 330 million of those have smartphones. There were 215 million free streaming users in 2018 but just 1 million paid subscribers despite leading indigenous players like Hungama and Saavn having been in market for years.
Some time over the next month or so a YouTube landmark will be passed: T-Series will pass PewDiePie as the most subscribed YouTube channel on the planet. As of time of writing T-Series had 75.4 million subscribers compared to PewDiePie’s 76.4 million. (PewDiePie’s lead was narrower but he has mobilised his fan base to delay the inevitable.) But do not mistake this milestone to be a narrow measure of the shifting sands of the YouTube economy. Indeed, it tells us more about the future of streaming as a whole (both music and video) than it does the current status of sweary Swedish gamers.
For those of you who somehow do not yet know who T-Seriesis, it is a leading Indian music label and movie studio – it in fact claims to be ‘the biggest – that is the world’s largest YouTube music channel and before long it will likely be able to drop…
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Neulich im Boboli-Garten [Video] … und weitere Florenz-Ansichten
Ein paar Fotos vom selben Besuch des Boboli-Gartens in der vergangenen Woche:
Making YouTube Pay: YouTubers Versus Bands
Interesting analysis of YouTube phenomenon PewDiePie. The figures are fascinating: The figures are fascinating: Forbes has named Felix Kjellberg (aka PDP), as the top-earning YouTube star on the planet after earning $12 million in the past year (details in an Independent article).
This is the second in a series of YouTube generation posts. See the first one here.
A couple of weeks ago I wrote about Generation Edge – the under 16 millennials – and how they are driving an entire new subculture of YouTube stars that throw the traditional fandom rulebook out of the window. One of the intriguing paradoxes (or at least apparent paradoxes) is how a generation of native YouTube stars can create both vast audiences and revenue while for music artists YouTube is simply a place to build awareness and probably lose net revenue due to YouTube streams cannibalizing paid streams. So how can the model both be broken (for music) and yet buoyant for native YouTuber creators?
Compare and contrast the biggest earner in music with the biggest earner on YouTube. Taylor Swift netted $39.7 million in 2014, compared to $7.4 million…
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The first time I didn’t skip an ad on YouTube …
… and it is over 2 minutes long!
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A Funky Soul Christmas (Playlist & Videos)
My feelings towards Christmas are similar to The Grinch’s (without the greedy aspect). The only thing I like about it are the holiday songs. Therefore I put together a Spotify playlist with great Christmas albums and compilations. Feel free to add yours – the list is shared.
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Americans Try German Food For The First Time: „Licorice Bathed in Sweat“
Bratwurst: „That’s German engineering at its finest.“ / „It looks like something very human.“
Haribo Piratos (salty): „Licorice bathed in sweat, that’s what it is.“
Vitamalz: „It smells like prune juice and beer had a baby.“
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