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Five Long Term Music Industry Predictions (And How Disney Will Rule The World)

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Interesting prediction: „2 – The western pop music industry will increasingly resemble Bollywood
(…) In India music plays a supporting role to film in revenue terms but is culturally centre stage, the beating heart of Bollywood film. The music and film require depend on each other for context and relevance. We are set for this model to become increasingly pervasive in western markets.“

Music Industry Blog

The new year is typically a time for predictions for the year. But at the midway point of the decade, rather than do some short term predictions I think this is a good time to take a look at the longer term outlook for the music industry. Here are five long term music industry predictions:

1 – Disney will become the world’s biggest music company

Consumers are buying less music and there are more ways to easily get free music than ever before, both of which make selling music harder than ever. Major labels have addressed this by doubling down on pop acts (Rihanna, Katy Perry, Rita Ora, Ariana Grande etc.) which have a more predictable route to market. Video (YouTube) and very young audiences (also YouTube) underpin the success of these artists. While the majors have been pivoting around this very specific slice of mainstream, Disney has quietly been…

Ursprünglichen Post anzeigen 1.179 weitere Wörter

Written by Peter Jebsen

19. Januar 2015 um 2:38

Veröffentlicht in Uncategorized

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