Required Slate Read: „We Say We Like Creativity, but We Really Don’t“
It’s all a lie. This is the thing about creativity that is rarely acknowledged: Most people don’t actually like it. Studies confirm what many creative people have suspected all along: People are biased against creative thinking, despite all of their insistence otherwise.
In the documentary The September Issue, Anna Wintour systematically rejects the ideas of her creative director Grace Coddington, seemingly with no reason aside from asserting her power.
This is a common and often infuriating experience for a creative person. Even in supposedly creative environments, in the creative departments of advertising agencies and editorial meetings at magazines, I’ve watched people with the most interesting—the most “out of the box”—ideas be ignored or ridiculed in favor of those who repeat an established solution.
In fact, everyone I spoke with agreed on one thing—unexceptional ideas are far more likely to be accepted than wonderful ones.
Perhaps for some people, the pain of rejection is like the pain of training for a marathon—training the mind for endurance. Research shows you’ll need it. Truly creative ideas take a very long time to be accepted. The better the idea, the longer it might take. Even the work of Nobel Prize winners was commonly rejected by their peers for an extended period of time.
Found via my Foodspotting / Facebook / Twitter friend Meng He from NYC: